50 Cent Recruits Pauly D, Joan Rivers For Street King Campaign

MC tells MTV News why he enlisted the 'real oddball group' to promote his new energy drink.
By Jocelyn Vena

<P><b>NEW YORK</b> &#8212; <a href="http://www.mtv.com/music/artist/50_cent/artist.jhtml">50 Cent</a> got some unusual help for his first <a href="http://rapfix.mtv.com/2011/09/06/50-cent-introduces-street-king/">Street King energy drink</a> commercial. The mogul and rapper recruited "Jersey Shore" star Pauly D (who is <a href="/news/articles/1675288/pauly-d-50-cent-signing.jhtml">signed to his G-Note record label</a>) and comedy legend Joan Rivers to help spread the gospel of the newest beverage on the block. </P><P> </P><P><div style="background-color:#000000;width:428px;"><div style="padding:4px;"><iframe src="http://media.mtvnservices.com/mgid:uma:video:mtv.com:753759/cp~vid%3D753759%26instance%3Dmtv%26uri%3Dmgid%3Auma%3Avideo%3Amtv.com%3A753759" width="420" height="236" frameborder="0"></iframe></div></div> </P><P> </P><P>The trio gathered at Planet Fitness in upper Manhattan to promote Street King, and MTV News was on hand as 50 and Rivers chewed scenery together. At one point, a caffeinated Rivers even used her feminine wiles to try to seduce the beefy MC. Did it work? Well, fans will have to see if he succumbs to her. </P><P> </P><P>Getting Rivers and Pauly onboard was all in the rapper's master plan to get <i>everyone</i> interested in what he's selling. "We['re] actually shooting the first commercial for my Street King project," he dished in between takes. "It's exciting, I got Joan Rivers here. I got Pauly D, a real oddball group. We felt like it would hit different targeted audiences." </P><P> </P><P>However, it's not just about selling drinks for profit. Fiddy is also using the product for a good cause. "When I developed the concept for this actual project, we thought about my experiences traveling in Africa," he explained. "And I wanted to do something 'cause of how bad famine does in Africa. So we partnered with United Nations World Food Program in order to provide a meal with every actual energy drink. So I'm excited about that."</p>

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Source:
http://www.mtv.com/news/articles/1681974/50-cent-pauly-d-joan-rivers-street-king.jhtml

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