John Schnatter

What was John Schnatter's response to a question from presenter Adam Shaw about whether he was concerned about the impact of the British government's anti-obesity drive on pizza sales.

"No. Pizza's actually healthy for you if you don't eat too much of it," Schnatter replied, adding, "You can't eat five or six slices but if you eat one or two slices it's very nutritious."

The head of the Papa John's pizza chain had just finished telling BBC listeners that the UK market was a "huge priority for Papa John's International."

Papa John's has 118 outlets in the United Kingdom which is its second biggest market outside the U.S. after China.

Pizza delivery companies, as shown by recent strong trading from Domino's Pizza, had already emerged as big winners from the recession, as diners abandon eating out in favor of a pizza at home in front of the television.